MYP Careers - Marketing Talk @ AMBS - 22.01.25

We are excited to announce our next MYP X AMBS Careers talk! Join us on 22nd January at Alliance Manchester Business School for a talk on all things Marketing.

Managing the Customer Experience in a Digital World

Businesses are increasingly recognising the importance of managing the customer experience and the impact that this has on customer retention, business growth and profitability. Therefore, this short Masterclass will aim to give you an appreciation for why customer experience management is important in today’s business environment and how it can be improved. We’ll be introducing you to customer experience (CX) from the ‘sense’, ‘feel’, ‘think’, ‘do’ perspectives, looking at CX through the eyes of the customer and understanding how we can use this information to build enhanced customer experiences in a digital world.

Dawn Holmes DBA, MBA, BEng, FHEA

Dawn is a Visiting Fellow in Marketing at Alliance Manchester Business School (AMBS) with a strong practitioner background. Her marketing career spans 30 years of working with several technology brands (including Brother, Hewlett-Packard and Schlumberger) and running her own strategic marketing consultancy business.
With senior management roles covering Marketing Management, Insight Development & Deployment, Corporate Planning, and Business Intelligence, Dawn brings a broad range of experience to her teaching. Her passion lies in business relationships, focusing on understanding customers and enabling the creation of customer value by harnessing digital tools, particularly in Business to Business.
The interactive session will provide not only thought-provoking ideas but also some practical steps organisations can take to improve the experiences of their online interactions.

At MYP we’re dedicated to helping professionals to progress in their careers. Our Careers events are an opportunity for you to learn something completely new or expand on your existing knowledge. Also including opportunities to network amongst each other, these events are sure to benefit you in the long run.