UPSURGE Presents: Refresher Masterclass with Shivan Mistry

In this masterclass, Shivan breaks down the general release timeline for a track and explores how different scenarios can affect this timeline. The session takes a comprehensive approach by exploring digital marketing, copyright law, social media strategy, live performance opportunities, and artist branding into the release planning process.

Attendee Takeaways & Outcomes:

• A clear understanding of the optimal release timeline from track completion to release day
• Key milestones for copyright registration
• Digital marketing approaches tied to specific phases of the release timeline
• Techniques for building cohesive social media campaigns that align with release schedules
• Methods for integrating live performance opportunities to reinforce new releases
• Branding strategies across all release platforms
• Practical tools for creating personalized release calendars and marketing checklists
• Insights on coordinating with playlist curators, and digital streaming platforms
• Understanding how to leverage pre-release strategies to maximize day-one performance
• Ability to anticipate and navigate common timeline disruptions and delays