Keynote Talk: Catch Me If You Brand - The After Work Club (Newcastle)

The After Work Club Newcastle - Keynote Talk

Catch Me If You Brand: The timeless formula for captivating storytelling (Abi Dodwell, Red Biscuit)

Why do some stories stick with us for a lifetime while others are instantly forgotten? The secret isn’t just in the message — it’s in the way it’s told.

In this engaging keynote, Abi Dodwell from Red Biscuit will reveal how the storytelling techniques behind bestselling novels and blockbuster films can transform your brand. Forget stale marketing tactics — this session is all about crafting narratives that captivate, connect, and leave a lasting impact.

What You’ll Learn:

📖 The Power of Storytelling – How timeless narrative structures can elevate your brand.
🎬 The Three-Act Formula – A proven framework to make your brand story unforgettable.
💡 Creative Brand Strategies – Move beyond generic content and tell stories worth following.
🤝 Engaging & Authentic Communication – Make your audience care and connect on a deeper level.

What To Expect:

🎤 An engaging and informative talk

🤝 The chance to network and connect with like-minded people in a relaxed setting

Whether you're a business owner, creative, or professional looking to strengthen your personal or company brand, this talk will equip you with the tools to stand out, spark interest, and make people remember you.

Ready to bring creativity back to your brand? Join us and turn the page on predictable marketing!

The After Work Club is the perfect opportunity to meet ambitious professionals, relax, and make valuable connections — all while enjoying the cozy and vibrant atmosphere!